Korean Street Market sought to bring the energy of Korean street culture to France through a brand experience that conveys Seoul’s atmosphere beyond simply serving Korean food. The challenge was to create a brand identity that captures the spirit and vibrancy of Seoul’s streets.
Building on the “THIS IS SEOUL” identity, the project translates the bold energy of Korean street culture into motion, extending the brand beyond static visuals. Through dynamic movement and rhythm, the motion system brings Seoul’s vibrant street atmosphere to life and enhances the overall brand experience