turf | 2024

Brand Identity Design, Brand Application, Graphic Design
LFD 4th Project
Industrial Design - Jiwon Lee, Jaehong Jeon, Yerin Kim
Visual Design - Hyunjung Ra, Dain Park, Byeongsu Kim
Spatial Design - Nakyeong Lee, Yoonju Lee
Behance ↗

What
As people become increasingly disconnected from nature, even growing plants has become a limited experience. turf explored a lifestyle approach that makes sustainability and interaction with nature more intuitive, immersive, and integrated into everyday life.
How
turf reimagined plant cultivation as an interactive lifestyle experience powered by energy-harvesting technology. By converting everyday sound and touch into energy for plant growth, it creates a cyclical relationship between humans and nature through organic visuals and immersive experiences.