HeiFive | 2024
Identity Design, UX / UI Design, Interaction Design
LFD Co Workshop
Industrial design - Taeyoung Kim, Jieun lee
Visual Design - Byeongsu Kim
Behance ↗

What
After the pandemic, people longed to reconnect, yet music remained largely individualized through digital consumption. So Heineken explored a new experience that could naturally connect people through music.
How
HeiFive reimagines music as a shared experience, connecting people through discovery, interaction, and collective listening. Inspired by Heineken’s philosophy of togetherness, it turns everyday music into a catalyst for social connection.