SY   N     C         | 2024
Brand Identity Design, Brand Application, Graphic Design
BX Design - Byeongsu Kim, Younghan Yune
Behance ↗

What
SY   N     C        explores imagination as a design philosophy, connecting abstract ideas with creative outcomes. The challenge was to translate “syncing imagination and creation” into a clear, cohesive brand experience.
How
Rooted in “Imagin Space,” SY   N     C        developed a minimal visual identity that uses whitespace and typography to translate abstract thinking into a clear visual language connecting ideas and creation.