Brand Identity Design, Brand Application, Graphic Design
SY N C Toy Project
BX Strategy - Heeji Noh
BX Design - Byeongsu Kim, Younghan Yune, Seonbin Oh, Minjae Kim
Behance ↗
Brand Identity Design, Brand Application, Graphic Design
SY N C Toy Project
BX Strategy - Heeji Noh
BX Design - Byeongsu Kim, Younghan Yune, Seonbin Oh, Minjae Kim
Behance ↗
Despite its rich history and emotional depth, tea culture is still often perceived as traditional and distant from modern lifestyles. SERENITEA sought to challenge this perception by reimagining tea as a cultural experience shaped by emotion, aesthetics, and lifestyle.
SERENITEA carries forward the essence of traditional tea culture through contemporary aesthetics and emotion-driven experiences. Inspired by tarot -like rituals, it creates moments of luck and emotional connection, making everyday life more meaningful and special.