SLAM BURGER | 2025

Motion Design
Client - SLAM BURGERSTUDIO OKGO
Creative Direction - Theo
Art Direction - Paul
Character Design - Hyerin
Brand Design - Hyerin, May
Motion Graphic Design - Byeong Su
3D Design - Seah
Store Design - Jelly Mansion
Photography - Seungrok
Behance ↗
STUDIO OKGO ↗

What
SLAM BURGER sought to create a bold brand experience beyond handcrafted burgers, rooted in street culture, attitude, and entertainment. The challenge was to build an identity that could translate its energetic narrative and worldview into visual and spatial experiences.
How
Motion design intuitively conveyed SLAM BURGER’s bold visual identity while bringing the personality of Slam Tiger to life through dynamic movement, reinforcing the brand’s energy and overall identity.